London Drugs Summer Beauty Preview | #LDBeauty

It's that time of year again! For the last few weeks I've been so pumped with anticipation for the annual London Drugs Beauty Preview event. It's an annual event where London Drugs invites media and bloggers to a showcase of all the new cosmetics and beauty releases before they hit stores. This is seriously the event of the year for me.

Besides being one of the largest events of its kind in Vancouver, the #LDBeauty event also takes place in a huge aircraft hangar PLUS all attendees get complimentary transportation to and from the event PLUS our ride to the event is in a HELICOPTER!! Plus not to mention it's a ton of fun catching up with all the people you know and ogling all the new goodies that everyone will be raving about next season.

My strategy for this event is to do some arm curls and wear comfortable shoes because the goody bag is fricken huge. It's basically like Christmas in June for us bloggers as we walk to each brand's booth and listen to their presentations, take photos and receive samples of the new products. There's a ton of things as always to get through, so let's get started shall we?

Just J: London Drugs Summer Beauty Preview | #LDBeauty

Skincare
Anti-aging was the name of the game with both Strivectin and Garnier releasing products containing retinol. I imagine that Strivectin is more for maturer skin whereas Garnier is probably suited for 20-30 year olds who just want a little aging prevention.

Garnier also showcased a very silky feeling primer and a new rollerball eye treatment/concealer that helps de-puff and brighten eyes.

Lastly, Annabelle showcased three ingenious versions of their makeup remover pads. The new versions target different needs: one to de-puff eyes and provide lash conditioning; one that is gentle and oil-free; and another that targets hard to remove long-wear and waterproof makeup.

Just J: London Drugs Summer Beauty Preview | #LDBeauty

Face
NYX had some fabulous highlighters and this really awesome sounding mattifying powder that soaks up oil - perfect for mid-day touch-ups! NYX also showed off some cool multitasking powders that could be used as a blush, lip color or a crazy bright eye shadow for dramatic evening looks.

For those who prefer more natural skincare, Mineral Fusion showed off their new blush and bronzers, available as separate solo compacts or as a duo palette. 

Just J: London Drugs Summer Beauty Preview | #LDBeauty

Eyes
Shadow pencils are this year's lip crayon as several brands such as Lise Watier and Cargo both showed off bright, color shadow pencils. Cargo also previewed the upcoming shadow palettes for the Fall/Winter season. I'm in love with the colors for the Holiday 2014 palette, while the packaging design for the Fall 2014 "Shanghai Nights" looks so unique! 

NYX and Mineral Fusion also showed off their summer eye shadow releases, with both releasing palettes heavy on oceanic blues. NYX also contributed some glitter to the party with their very sparkly baked shadows (the gold is fantastic!).

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Lips
There were tons of new releases for lip colors this season. NYX released some new colors for their popular Butter gloss line and also a new line of colors for the Butter lipsticks. Mineral Fusion put out a new line of lip crayons containing lip-firming peptides while Revlon blew it out of the park with their beautiful ColorStay Moisture Stains. Pinks, bold reds and mauvey nudes seem really popular this season, while oranges kinda disappeared this year. In fact, neither of the new Lise Watier Feline Velvet Lip Lacquers or the new colors from Rimmel London contained any orange shades!

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Nails
Representing things on the nail front was the new neon collection from Essie and of course perennial attendees Red Carpet Nails with new colors and kits for their at-home gel manicure sets. There were so many gorgeous glitters at the Red Carpet table - I just wanted them all!

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Hair and tools
In recent years, the hair related products at the LD event ranged from flat irons, to curlers, hair dryers and creams and this year contained a similar range of items. Some highlights that interested me were things like the Full Blow Dry cream from Got2b; this cool circular bottle contains a prepping cream that protects your hair from heat damage and gives you volume.

Goody was a new attendee at the event and they showcased their full line of hair tools like the Goody Bun Foundation and the Simple Styles Bun Spiral. One thing to note though is that you really should research which products fit your hair as I learned from talking to the Goody reps that things like the Bun Spiral don't really work for fine, slippery hair like mine. Boourns - people like me are the ones that need the most help!

Another new attendee was Tweezerman. Known for their excellent tweezers, the brand has now expanded into a full line of makeup brushes. The collection includes brushes for powder, blush, contouring, foundation, eyeliner and eye shadow.

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Jewelry
Finally, last but not least, was my biggest surprise of the night - the C.A.K.E and Eliot Danori jewelry lines! I had no idea that London Drugs sold jewelry and such pretty jewelry at that! From delicate teardrop earrings, to bold statement necklaces and everything in-between, these lines were stylish, affordable and unique. I'll be sure to drop by and check them out for my next fancy event!

Thanks for getting through this very long post and a huge thanks to Cynnamon and the team at Hartley PR for inviting me once again. I had a blast at the event and I hope all of you readers had fun reading about all the goodies coming to you! 





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