The Body Shop All-In-One Instablur Eye Primer Review | Concealer + Primer = Time saver!

I'm not a morning person, so any seconds I can save off my morning rush is a god-send as I tend to sleep in to the very last possible minute. That's where multi-purpose products come in. Recently I got the chance to try out The Body Shop's All-In-One Instablur Eye Primer, the first eye primer to be released by the UK brand.

Just J: The Body Shop All-In-One Instablur Eye Primer Review

The Product
Designed to conceal dark circles, fight off redness and act as a makeup base, the All-In-One Instablur Eye Primer is meant to be applied to bare lids before any other makeup and will enhance and prolong eyeshadow wear. Available in only one shade, this is definitely meant for those with light-medium skin tones (for reference, I am an NC-25).

The Guts
The primary ingredients in this primer are:
  • Isododecane - an emollient that provides a smooth, spreadable texture
  • Dimethicone - a silicone that serves a variety of purposes, such as an emollient, providing a slippery texture and filling in lines/plumping up skin
  • Vinyldimethyl/Trimethylsiloxysilicate Stearyl Dimethicone - similar to the above
  • Silica - a moisture absorbent that also provides a slippery, spreadable texture

Price & Packaging
A 10 mL tube will cost you $15, which is on the higher end for TBS, but not high for primer products overall. The packaging is a discreet, small tube which is perfectly sized to fit in a purse. It also features a small pointed tip, which makes for easy precise application.

Just J: The Body Shop All-In-One Instablur Eye Primer Review
Left: unblended. Right: blended

Effectiveness
Normally, I don't like primers that are heavy on the silicones as I worry about them covering and suffocating my skin. Dimethicone is supposed to be non-comedogenic however and since this is also only for the eye area, I'm not too worried about breakouts. This primer has that typical silicone feel to it, in that it's very silky and easily blends into skin. The color of this primer exactly matches my skin tone, which is good and bad; good because it's a seamless skin match, but bad because it takes more product to cover up my dark circles. This primer does do a good job at counteracting any redness on my eye lids and provides a smooth base for makeup.

In terms of how well this primer helps perk up eyeshadows, I'm pretty skeptical. I didn't notice any real difference in the vibrancy or application of shadows as I do with my normal go-to, the Urban Decay Primer Potion. In terms of longevity, this primer is pretty decent and for the most part, prevented my shadow from creasing by the end of the day. It doesn't fare as well though with darker or heavier shadow looks and after a few hours, I noticed slight creasing.

Final Verdict
Ditch - this is a decent primer that I would recommend if you want something affordable, but for me, I personally want more of a workhorse.




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