Sonia Kashuk Velvety Matte Lip Crayon Review | RIP Target Canada

sonia kashuk velvety matte lip pencil

When I first heard about Target leaving Canada for good, my first thought was to immediately go out and buy all the Sonia Kashuk I could. They say you don’t know what you’ve got till it’s gone and it’s so true. I had never gone before to Target to purchase my makeup fix and now I would be regretting it!

Despite my initial instinct to buy “all the things,” I ended up only getting a few items, including two of the SoniaKashuk Velvety Matte Lip Crayons in Pinky Nude and Candy Nude. Even though Target will be soon be gone, this review won’t be entirely irrelevant as you can still purchase these online and if you live near the border like me, whenever you go visit the States. Thank god for that because suffice it to say that I love these lip pencils!

The Product
The Sonia Kashuk Velvety Matte Lip Crayons are the usual lipstick-in-pencil format that we all know and love. These ones in particular come in 9 shades all designed to be wearable “nudes” though they are nude in more of the My Lips But Better sense and not in a true nude sense.

These pencils are designed to give a soft, matte finish that is richly pigmented while not being overly drying. As I’m obsessed with all things MLBB these days, I opted to try out two shades that I thought would be complimentary to my lip color, which is naturally anywhere between a pink-gray-blue to a light pink-rose shade (depending on when I last ate) called Pinky Nude and Candy Nude.

Pinky Nude is a light, pink-rose shade with slight blue undertones, while Candy Nude is a brighter, more saturated pink that ranges closer to a magenta tone.

sonia kashuk velvety matte lip pencil

The Guts
The primary ingredients in these lip pencils are:
  • C12-13 Alkyl Ethylhexanoate – an emollient
  •  Euphorbia Cerifera (Candelilla) Wax – an emollient and gives a soft, waxy texture
  • Polyethylene – has a variety of functions, but probably used here as a thickener and emulsifier.
  • Cyclopentasiloxane – a silicone that evaporates quickly and provides a slippery and spreadable feel
This liner also contains dimethicone and parabens for those who are watchful for those, and limonene, which can be a skin irritant.

Price & Packaging
I suppose it doesn’t matter anymore what these cost in Canada, so the price right now off Target US is $7.59 each. I’m not quite sure the exact size of this pencil, but it’s about the same as an Annabelle TwistUp and is much thinner than say a Clinique Chubby Stick. I think the price is pretty standard so no complaints there, but my biggest gripe with this liner is that it’s non-sharpening and non-retractable. It’s literally just a pencil – how old school in this day of auto-everything! At this point, I kinda expect my makeup to just jump up and apply itself, so not sure why they couldn’t at least have made this self-sharpening.

sonia kashuk velvety matte lip pencil

Despite that minor gripe though, I am in love with these pencils. The color payoff is rich and the texture is amazing. For once, the marketing hype is real – the finish of these pencils is truly velvety smooth. It’s not a true matte, but rather a soft wash of creamy, opaque color. These colors take seconds to apply, don’t transfer and look gorgeous when topped with a bit of gloss.

Pinky Nude is my favourite shade by far out of the two I bought and actually out of my current lipstick rotation. It’s the perfect MLBB that looks amazing with every look from smoky, dramatic eyes, to bare-faced days where I just wear highlighter and mascara. I would seriously wear this everyday except that I’m half-trying to hoard it now that it will be harder for me to get more.

Candy Nude is very pretty as well, although it doesn’t have me swooning as Pinky Nude does. It’s a gorgeous bright pink that goes great with a wide range of skin tones. I like to wear this one when I want a “medium-bold” lipstick look and it does a great job of perking up my look without looking too done. Don’t take my gushing for Pinky Nude the wrong way – Candy Nude is just as great a color, but it’s just that I’m in the midst of a nude phase so I’m biased in my preferences.

sonia kashuk swatch
Left to right: Candy Nude, Pinky Nude

Final Verdict
Buy – great pigmentation with a soft smooth finish that is truly velvet on the lips. Grab one now!

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