L'Oreal Paris Voluminous Miss Manga Mascara Review | A fun concept that kinda fell flat

l'oreal voluminous miss manga mascara

When I received the L'Oreal Paris Voluminous Miss Manga mascara at the recent London Drugs #LDBeauty event last month, I was a little afraid. The Miss Manga mascara claims to give its wearer super-dramatic, super-black, "anime" eyes and with its gold and black packaging covered with panda-eyed faces, I was a little afraid of having lashes of that magnitude. Then again, wouldn't having super thick and crazy lashes be a little awesome? Hmm... *Mr. Burns hands*

I'm not sure how L'Oreal came up with a manga concept for a mascara as there is nothing remotely Japanese about this product. I suppose it's one of those "inspired by" things and they're trying to go for that popular full, defined and super long look that seems to be popular in Japanese magazines:

Something like this

but not this

The Miss Manga mascara boasts a unique 360 flexor brush that it claims voluminizes lashes 15 times greater than normal and which also has a soft precision cone tip to get at those pesky bottom lashes.

In terms of its formula, the Miss Manga contains the usual waxes and pigments as other mascaras do, alongside hyaluronic acid and jojoba oil for their conditioning properties. I can only guess then that it's the brush that is supposed to be the difference maker for this product.

l'oreal miss manga mascara

The Miss Manga comes in one shade, black, and can be easily built up with multiple coats. The one thing I find with voluminizing formulas is that they often weigh down my fragile Asian lashes and sadly, this was the case with me and the Miss Manga.

l'oreal paris miss manga mascara wand

The wand for the Miss Manga is quite thick and lined with small spikes that didn't quite grab onto my lashes. I also found that the formula of this mascara is quite wet. When first applied, my eyelashes looked great: very defined and blackened, with full, curly volume. After a few minutes though, my lashes would slowly deflate to a much more demure state. Considering that this mascara hypes itself up as a totally over-the-top mascara, I was really disappointed to find that this didn't do anything for me at all.

It's not all hopeless though. If you love Benefit's They're Real mascara, which I found had very similar results on me, then you may find this to work for you. My results may just be a case of my type of eyelash hair not being strong enough to support this weighty formula.

Wearing Miss Manga on the left and bare lashes on the right

l'oreal paris miss manga mascara
Wearing 2 coats of Miss Manga on both lashes
You can purchase the L'Oreal Paris Voluminous Miss Manga mascara wherever L'Oreal is sold for around $10 a tube.

Final Verdict
Ditch - a fun concept, but sadly lacking in much needed oomph.

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