Almay Intense i-Color Evening Smoky Eye Shadow Review | Easy-peasy smoky eyes

almay intense i-color evening smokey eye shadow for brown eyes

Smoky eye palettes have been huge lately ever since Urban Decay released their Naked Smokey palette earlier this year and drugstore brands have been jumping onto the bandwagon by releasing their own versions of how to achieve the perfect smoky eye - some with better results than others.

Almay recently released a their own branch of smoky eye-inspired palettes with the Almay Intense i-Color Evening Smoky Eye Shadows. This series of smoky shadow trios are designed to highlight the brightness of your eye by optimizing your unique eye color. There are four options available for blue, brown, green and hazel eyes:
  • the blue palette features a white, gunmetal grey and aquamarine shade
  • the hazel palette features a soft lavender, soft lilac and dark grey shade
  • the green palette features a warm cream, warm brown and olive green shade
  • the brown palette features a coppery gold, a warm brown and a black shade
The shade I received to try of course, was for brown eyes. First, I'd like to say how thrilled I am that the brown eyes trio does not contain any purples! I cannot say how bored to death I am of people telling me that brown eyes look great with purples. Yeah I get it and yeah, I'm not so much a fan. Purples are amaze-balls, but right now I'd rather wear a purple lip over a purple shadow any day.

almay intense i-color evening smokey eye shadow for brown eyes

Anyhoo, onto my palette! All the shadows in the Intense i-Color Evening Smoky Eye Shadow have a strong shimmer to them, even the black, although in the pan this is not immediately apparent. Almay shadows tend to be very hit-or-miss for me, but thankfully this one was all hit and no miss for me.

Each shade in this trio applies easily with a brush (I didn't bother trying out the included sponge applicator) with rich pigmentation and no fallout. The shade are so blendable that even if you really dig into the pan with your brush, you can still blend these out pretty easily. 

almay intense i-color evening smokey eye shadow swatches

Like all Almay shadows, this one is designed for an easy 3 step application process. I just love to take a big fluffy brush to my favourite shade of this trio, that warm golden brown, and just fan it all over my lid. Like alllll over. Then I take that beautiful gold (which is way prettier on than it looks in the pan) and just dab that generously all over the middle of my lid to sparkle it up. You cannot overdo on the sparkles here. 90's matte look begone - this palette has gotten me into shimmers again. Finally, finish things off with a little blackness in the outer corners and BAM! Insta-smoky eye.

Without primer, I found these shadows to have pretty decent wear time, but my oily lids are no match for it and this does crease by nightfall. With primer, I had no troubles with creasing.

To show you just how quickly and easy these shadows are to use, here is a look I wore on the weekend while out running errands. Whenever I wear glasses, I like to wear heavier eye makeup as my uber-reflective glasses make it difficult otherwise to see my eyes, so this was the perfect chance to smoke things up with the i-Color Evening Smoky trio!

smokey eye makeup look with almay intense i-color eye shadow

makeup look with almay intense i-color evening smoky eyeshadow

makeup look with almay intense i-color smoky eyeshadow
Also wearing Guerlain Baby Glow Meteorites foundation and L'Oreal Colour Riche lipstick in Fiery Veil

You can purchase the Almay Intense i-Color Evening Smoky Eye Shadow at most drugstores, like London Drugs or Walmart for less than $10. I'm tempted to try out the other eye color trios, particularly the green eyes one just to get my hands on that intriguing olive!

Final Verdict
Buy - get smoky eyes in a flash with this lovely eye shadow trio. Rich pigmentation and an affordable price make this one a no-brainer.

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