Foundation Basics with Make Up Forever Ultra HD Invisible Cover Foundation

make up forever hd foundation review

The eyes may be windows to the soul, but good skin is the first sign of beauty. In this age of photo filters and airbrushing, that standard for "good skin" is even higher now, so thank goodness for makeup!

Learning how to use foundation is one of the fundamentals of makeup. It's also probably one of the reasons why we hated our skin growing up! We've all had experiences with cakey, thick foundations that just clogged our pores and trapped us in a cycle of poorer skin requiring more coverup, which clogged our skin even more. Well, thankfully modern foundations are eons better than before and there are tons out there to choose from for every skin type.

For today's post, I want to share my technique for applying foundation and introduce you to a product I've recently fallen in love with, the Make Up Forever Ultra HD Invisible Cover Foundation.

If you've never heard of Make Up Forever, they're sold primarily in Sephora and are known for creating super-pigmented, long-lasting products for makeup artists. The super-popular Ultra HD foundation has been flying off shelves since it debuted because of its amazing texture that is designed to work with HD cameras. This hydrating, semi-matte foundation comes in 40(!) different shades and the range is split between "Y" shades for warmer/yellow tones and "R" shades for cooler/pink tones.

How to select your shade match

Selecting the right shade of foundation can be a very tricky business. Google helps to check out swatch photos and to see how others look with various shades, but I'd also recommend going to Sephora and getting a consultant to run you through their Color IQ test which will shade match you to multiple brands. For reference, I am a 4Y07 last time I checked.

make up forever ultra hd foundation swatches in natural beige
Make Up Forever Ultra HD in Y345

Foundations are generally split between "warm" and "cool" shades, which are then split into ranges of light to dark tones. There are various ways to tell if you're a "warm" or "cool" toned person, but one method that I use is to look at the veins of your inner arm. If your veins look more blue, then you're "cool"; if they're more green, then you're "warm". If you're neither, then you're neutral. I'm more neutral with slightly yellow undertones, so I tend to look for shades that say "honey" or "beige" or "sand" in them. This seemed to work out well for me as I chose the shade Y345 Natural Beige from the Make Up Forever Ultra HD line.

Step 1: Prep your skin

So fresh and so clean!

To start things off, I like to ensure that my skin is prepped for makeup; namely this means ensuring it's well hydrated as moist, slightly tacky skin helps bond to makeup better. Apply your usual moisturizer or primer and let it sit for a minute or two. If you apply your foundation too soon, the oils of your moisturizer could slide your foundation right off, but if you wait too long, then you won't get that magic moment when your foundation can melt into your skin.

Step 2: Pick your tools

how to apply foundation

Depending on the texture of your foundation, you'll want to use different tools. I like to use:
  • fingers when using a super watery and light foundation like a foundation-serum
  • a foundation brush when using cream foundations
  • a buffing brush for everything else
In case it's not obvious, my tool of choice is a buffing brush as I find they just give me the most natural finish while spreading product the most efficiently. 

Step 3: Dot skin with product


Now it's time to finally apply something! I always apply 1 full pump of product to the back of my left hand and then use the middle finger of my right hand to dab foundation wherever I need it, which is generally to the cheeks, nose and chin areas. I like to use my fingers on this step as I can more easily control where and how much foundation I apply to each specific area. 

Step 4: Blend it out

Then using my tool of choice, I blend and spread the foundation out, ensuring to remove any telltale lines so nobody can tell where my skin begins and the foundation ends. I always work my way from my nose outwards as that's the area where I experience redness the most. 

Step 5: Repeat on areas where you need more 

Lastly, I then go over any specific areas of my face that need more coverage with another layer of foundation, using the same technique as steps 3 and 4. 


And that's it! I like to use my foundation to primarily even out my skin and cover up any red marks and blemishes. It can be really tempting to build up your foundation until you're absolutely poreless and flawless, but for everyday use, I really try to resist that. It just looks more natural to let some of your skin's natural imperfections peek out and it tricks people into thinking you're wearing nothing at all!

Hopefully this mini-tutorial helped if you're just getting into wearing foundations. I highly recommend checking out the Make Up Forever Ultra HD line. This foundation lasted all day on me with no fading or creasing and it gives my skin a beautiful satin glow. Definitely worth every penny!

Do you have any tips & tricks to applying foundation? Share in the comments!

Never miss out
Subscribe | Twitter | Bloglovin | Pinterest | Instagram