- Lise Watier
- Makeup Revolution
- Calvin Klein
- Annabelle and Marcelle
and many more!
I love going to this event as it's a great way to get a peek at what the upcoming trends are. While last year's #LDBeauty was all about brows, the focus this year was on skin. Everyone seemed to have contour palettes, blush palettes, highlighters galore and lightweight foundations that doubled as skincare. Lips were also huge as they always are, with a focus on vibrant, vampy colours.
Here's a snapshot of some of the goodies heading your way to store shelves soon!
I was really impressed with Youngblood's display. I couldn't get any good shots of them, but there were some really beautiful pink toned blushes that were a neutral lover's wet dream and of course there were plenty samples of Youngblood's high-coverage, yet lightweight mineral foundations. My eyes were also drawn to their wide array of glosses. Don't they look like really fashionable test tubes?
It wasn't all about "dat glow" and "dat contour" at #LDBeauty though. Nails had their spotlight as well with Essie representing for all nail lovers with their large display of gel polishes. I'm so excited to try their gel formula as it promises no-fuss nails that last 14 days with zero chipping and you don't need any special curing light or polish remover! My eye was drawn to these oceanic tones, but I ended up going home with a neutral pink that will wear really well all year long.
Due to the really wacko lighting at the event, all my NYX photos turned out crappy except for this one, which features some of the super popular NYX Soft Matte Lip Creams. I'm on the fence with this formula myself, but I do love the shade range, and they have a new Vancouver lip color, which is a beautiful deep raisin tone!
Nearby NYX was the Almay display which contained a variety of essential basics. Their foundation contains anti-aging ingredients and they also had some really handy looking concealer sticks and a special lip balm that is designed to be spread outside the lip lines to help combat that "puckered" look that can occur as you age. As someone who is really paranoid about getting lip wrinkles, this balm is sure to be a lifesaver!
Right next to Almay was Revlon. I was a little meh about Revlon's new makeup as this nude palette was the most exciting thing to come out makeup-wise. While the colors are nice, the packaging seemed really cheap; however maybe that's because Revlon invested what seems like all of their 2016 budget into their new line of makeup brushes! This comprehensive line of eye, face and lip brushes felt like a true contender to Real Techniques dominance in the drugstore makeup brush segment. Each brush had a good weight to them and the brush hairs felt super soft. I even heard through talking with one of the Revlon makeup artists, that the handles were designed by a former race car engineer!
One of my favourite stops this year was at the E.L.F booth. E.L.F is well known for their super-cheap pricing with surprising quality and the products showcased this year were no exception. While everyone was opting for shimmer everything, E.L.F felt decidedly sophisticated by doubling down instead on matte palettes, like the shadow palette above and the contour palette below. The packaging was also surprisingly high-end, with a matte rubbery feel reminiscent of NARS. Overall, I was super impressed and cannot wait to try these out!
As always, Lise Watier has the most beautiful packaging at the show and they really know how to embrace a theme. The gorgeous earthy tones of their new Chic & Rustique palette totally embody that early fall feeling with romantic tones of rose and moss.
Lise Watier also made strides innovation-wise by debuting this cool mattifying primer compact. This actually reminded me a bit of something Revlon released a last year, but in much funner packaging. The silicone/rubbery packaging is fun and kitschy, while the solid mattifying primer inside helps give skin a silky texture and velvet finish.
Lastly there were what was surely the two fan favourites of the event: Kiss New York and Makeup Revolution. The latter really blew mine and everyone else minds' away with their sheer array of products. It kinda felt like Makeup Revolution just decided to bring their entire line of products to #LDBeauty!
If you've never heard of Makeup Revolution, they're a UK drugstore brand that seems to specialize in playful makeup that is ultra pigmented and designed for drama. Above is one of their many pearlized blush palettes and below is one of their gorgeous highlighter compacts. I'm super in love with the highlighter compacts which come in a frosty pink or silvery white shade.
As someone who falls hard for anything in palette form, you can imagine how much my eyes were bugging out when I caught sight of this huge-ass palette! And this wasn't even the only one on display!
Last, but not least was the Kiss New York booth. New to London Drugs, Kiss New York is a unique fusion of Korean beauty innovation with American styling and pigmentation. My eye was immediately drawn to their wide variety of lipsticks, including some really funky ones like this vibrant forest green and amethyst.
As you can see, 2016 is full of amazing products, so get to your nearest London Drugs to check it all out yourself!
What do you think is the biggest makeup trend for 2016?